In response to the values of the brand: simplicity, sharing, autonomy and diversity, many initiatives have been put in place throughout these months.
This year, the brand celebrates its 30th anniversary with originality throughout France, on the web and in its hotels. 30 years of high spirits and continual innovation, and hotelF1 has come very far since its establishment in 1985, in Evry. 2015 is a year full of events…
New innovative projects for the guests
2015 is without a doubt a huge year for hotelF1. In response to the values of the brand: simplicity, sharing, autonomy and diversity, many initiatives have been put in place throughout these months.
Company starts the year on a positive note with the deployment of the “Welcome by Le Club Accorhotels” (Online check-in / Fast check-out) service on the hotelF1 network in 3 months’ time. From the beginning of June, a quicker and personalized service allows the travelers to always be welcomed in the best way possible.
There are also new major features. These include a new price plan associated to dynamic pricing which was installed in the first semester of 2015 in order to provide the guests with more reasonable prices… as well as the creation of a “Mobile Offer” for the “Mobile Addicts”.
To satisfy the food lovers, a new breakfast service has also been implemented this year: a simple, self-service and low cost breakfast with quality products: Nescafe hot drinks for delicious coffees, Harry’s bread and brioche, as well as Andros preserves.
Major partnerships
hotel F1 surrounds itself with partnerships that are as astute as the brand itself.
Topito, a fun, unusual and useful site for users over 15 years of age, offers a “Top 10” on the theme of the anniversary every month from January. Discover them here!
From the 22nd of May to the 19thof July, the telephone operator SOSH, travels with the brand: a space dedicated within Sosh Park allows the guests to wish hotelF1 a happy anniversary.
Finally, birthdays also mean…presents! In association with Le Petit Fute, the French tourist guide has honoured hotelF1 throughout May, and has offered 1 000 digital tourist guides to the customers of the brand.
“This year we’re celebrating our birthday everyday”
The aim of the new fun and quirky communication campaign is to enhance the young, dynamic and straightforward personality of the brand structured around a 360° media plan in France: web, mobile and social.
The TV ads are broadcasted to the general public websites such as Amazon, Cdiscount and MSN: there have already been no less than 120 million views.
In particular, on hotelF1’s Facebook page which is updated daily the publications are full of fun and surprise. There have already been 186 posts, generating 3000 comments and bringing in 10 000 more fans since its creation.
From the 29th of June to the 19th of July, the brand will also set up a game on its Facebook page allowing the guests to win a number of presents. The ranking of the best candidates will be shown to the public, encouraging the participants to be the most successful.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
