Sutter will help serve trade and consumer demand for rapidly growing Fathom brand.
SEATTLE, WASH. – Fathom, the pioneer in social impact travel, has named 15-year cruise industry veteran Michelle Sutter as a company senior sales leader. In this role, Sutter will be responsible for marketing and business development supporting sales of Carnival Corporation’s Fathom brand that is pioneering the new category of social impact travel. Sutter joined the company in July reporting to David Drier, vice president, sales for Fathom.
“Michelle is a results oriented leader and business partner who successfully cultivates and expands authentic, meaningful relationships,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. “She is committed to collaborating with travel professional partners to help them grow their businesses by successfully marketing and selling more unique products and services. She also has a demonstrated track record and passion focusing her unique gifts and talents to make a difference in the world – she has chaired several community fundraising initiatives and served on boards benefitting children’s charities and organizations. Her outstanding business development skills coupled with her dedication to societal impact make Michelle an ideal addition to our team.”
Sutter joins the Fathom team from Holland America Line and Seabourn where she was business development manager since early 2013, where she was responsible for increasing travel professional sales and market share for the company and exceeding established revenue objectives on a regular basis. In 2014, Holland America Line recognized Sutter with the prestigious Rookie of the Year Award. Prior to that, Sutter served in several sales roles of increasing responsibility at Celebrity Cruises and Royal Caribbean International where she was the recipient of numerous sales awards.
“It is exciting to get in on the ground floor of Fathom, working with a visionary executive team who deeply understands the desire to do good in the world, and who created this unique brand to address the real hunger to help others,” said Sutter. “I look forward to helping travel professionals meet the growing demand from travelers eager to immerse themselves in new cultures where they can learn, serve and flourish while making enduring, sustainable contributions on a scalable and systematic basis.”
A resident of Vancouver, Canada, Sutter earned a Bachelor of Arts in Latin American studies and Spanish from Simon Fraser University. She also actively supports the Umoja Operation Compassion Society by working with low-income immigrants living in British Columbia. Sutter is fluent in English, French and Spanish.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
