The seamless connectivity allows Rotana hotels to update rates and inventories in real-time and receive reservations directly into its Trust CRS system, ensuring online sales optimization and eliminating chance of overbookings.
ABU DHABI – Rotana has extended its partnership with eRevMax for optimizing online exposure and distribution. 49 out of 51 properties of the group have been using Connect, the cloud based distribution solution by eRevMax, for real-time data transfer between its online sales channels and hotel system.
Headquartered in Abu Dhabi, Rotana is one of the leading hotel management companies within the Middle East, Africa, South Asia and Eastern Europe. The seamless connectivity allows Rotana hotels to update rates and inventories in real-time and receive reservations directly into its Trust CRS system, ensuring online sales optimization and eliminating chance of overbookings. The solution helps Rotana to manage their entire room inventory directly from Trust thereby reducing dependency on other systems and improving efficiency.
“We have a long standing partnership with eRevMax and have experienced the positive impact their technology brings to our online revenue. We monitor our booking trends across all channels directly on our hotel system which helps us to react instantly with a more effective distribution strategy. I would definitely recommend eRevMax’s Connect platform to anyone looking for seamless distribution capability integrated directly within the hotel PMS / CRS,” said Guy Hutchinson, COO, Rotana Hotel Management Corporation.
“Rotana is a leading brand in the hospitality space and an esteemed customer. Our continued partnership reinforces the value eRevMax’s innovative technologies and services bring to the hotel industry to improve distribution processes,” said Hisham Diab, Sales Director – Middle East & Africa, eRevMax.
Connect, the e-distribution gateway provides fully integrated, two-way XML connections to over 200 global and regional online booking sites. eRevMax’s flexible, multi-platform solution to manage online sales and exposure is being used by over 20,000 hotels globally.
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