Nationwide campaign, inspired by passengers, showcases benefits of rail travel.
WASHINGTON – Amtrak unveiled a new nationwide brand campaign “500 Destinations. Infinite Stories.” inspired by passengers’ travel experiences from across the U.S. The new campaign is designed to create top-of-mind awareness and showcases the comfort, freedom, service and value of train travel.
The storytelling at the heart of the campaign focuses on the unique experiences and adventures only rail travel can provide. Whether it’s a trip to college, a business trip with colleagues, a girls’ weekend, or a dream vacation across the country, Amtrak takes you there. From downtown to downtown, community to community, Amtrak connects passengers to more than 500 destinations, offering a smarter way to travel.
The new brand campaign also builds upon the value Amtrak offers to millions of passengers every year: a chance to relax and stretch out, move about freely and work or play.
“Amtrak’s new campaign speaks to the uniquely enjoyable experience of rail travel,” said Darlene Abubakar, Amtrak acting vice president brand management and marketing. “We are reinvigorating the Amtrak brand by celebrating thousands of travel experiences while simultaneously reinforcing what longtime Amtrak loyalists love about America’s Railroad: comfort, convenience and a commitment to excellent customer service.”
The multi-platform campaign provides brand consistency across all channels including TV, print, digital and social media and features the breadth of Amtrak’s national train system including long distance, Acela® and Northeast Regional trains, as well as state-supported routes.
The new campaign was created in coordination with Amtrak’s advertising agency, FCB Garfinkel, New York.
Amtrak and Bank of America Announce New Amtrak Guest Rewards Credit Cards
Amtrak and Bank of America also announced a new Amtrak Guest Rewards credit card program effective immediately. This program includes two new credit cards created to fit passengers’ travel and spending preferences. It’s now easier than ever to ride with Amtrak, earn points and redeem for Amtrak travel with the Amtrak Guest Rewards World MasterCard and Platinum MasterCard credit cards.
“These new cards are perfectly matched with the Amtrak Guest Rewards program improvements we recently announced and mark an important milestone in our ongoing commitment to deliver exceptional value to our loyal passengers,” said Matt Hardison, Amtrak’s chief marketing and sales officer. “Together with Bank of America, we are providing customers with what they want: more travel rewards and an overall improved travel experience.”
Amtrak passengers and Amtrak Guest Rewards members can now choose from two credit card options that deliver more flexibility and convenience for card holders. The Amtrak Guest Rewards World MasterCard credit card offers many perks, including:
- A complimentary Companion Coupon, one Class-Upgrade and a single-day ClubAcela pass upon account opening
- 20,000 Amtrak Guest Rewards bonus points after spending at least $1,000 in purchases within 90 days of account opening
- Three Amtrak Guest Rewards points for every $1 spent with Amtrak
- Two points per $1 spent on all other eligible travel purchases
- One point per $1 spent on all other purchases
- A 5% rebate on Amtrak redemption travel
- EMV chip technology.
For more information about the second credit card option, the Amtrak Guest Rewards Platinum MasterCard, as well as rates, fees, costs and benefits associated with these credit cards, visit AmtrakGuestRewards.com/Apply and refer to the disclosures accompanying the online credit application.
“We’re pleased to team up with Amtrak to launch this new card rewards program and add another key partner to our family of co-branded relationships,” said Michael Simpson, executive for co-brand partnerships at Bank of America. “The new Amtrak Guest Rewards World MasterCard and Platinum MasterCard credit cards are designed to maximize points and make travel on Amtrak more rewarding.”
The Amtrak Guest Rewards MasterCard credit cards’ new features make exploring America easier than ever before. Terms and restrictions apply.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
