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Priceline.com selects BBDO New York to lead next big creative charge as strategic branding and creative agency of record

Priceline.com will introduce a new marketing campaign in 2016.

NORWALK, CONN. and NEW YORK – Priceline.com, a leader in online and mobile travel, announced that it has named BBDO New York as its new strategic and creative advertising agency partner. The agency will be responsible for an integrated marketing platform that includes television, digital and social campaigns.

As the number of mobile-savvy travel planners and bookers continues to grow, priceline.com has launched several innovative products and has challenged its new agency to highlight the company’s core strengths with breakthrough creative in an increasingly competitive category. For nearly twenty years, consumers have chosen priceline.com’s breadth and depth of deals to power their travel needs. More recently, the company launched Express Deals® for steep discounts without bidding and Tonight-Only DealsSM  for last- minute travelers. By connecting in new ways with this growing audience, priceline.com will continue its rich history of synergistic relationships with hotel, rental car and airline partners that lead to some of the best travel deals in the industry.

“We chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results,” said Brett Keller, Chief Marketing Officer at priceline.com. “Priceline.com has a track record of award-winning campaigns that resonate with consumers and we believe that this partnership will allow us to accelerate our integrated marketing efforts and maximize growth.”

“Great creative can be a great economic multiplier,” said John Osborn, President and CEO, BBDO New York. “We are looking forward to building a great campaign, a great business and a great partnership with priceline.com.”

Priceline.com will introduce a new marketing campaign in 2016. The decision was made after a comprehensive four-month review. Ocean Media will continue as priceline.com’s media partner.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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