The Catalunya Convention Bureau event, held at the Barcelona International Convention Centre on 29 September, was organised to promote economic activity in the region with an event content focus on innovation and co-creation in the MICE sector.
Poken, the 360° event platform, was contracted by CONNECTA 2015 recently to help connect 400 agencies, venues, hotels and event technology suppliers.
The Catalunya Convention Bureau event, held at the Barcelona International Convention Centre on 29 September, was organised to promote economic activity in the region with an event content focus on innovation and co-creation in the MICE sector.
The bureau was seeking a solution for business match-making, networking, and exhibitor lead-generation at the event. Poken’s 360° event technology platform provided one single, web-based configurable event management tool that could address all requirements. Poken also provided an integrated fully branded mobile event app, allowing participants to review personal meeting schedules and take notes during their meetings. Incentivisation and gamification was brought to a new level through big-screen live media generated from real-time activity tracking, encouraging people to participate actively in the event and have a chance at winning recognition as the most successful at scheduling business meetings, or connecting with participants.
For the one day event there were over 7,900 interactions logged between participants, where business cards and digital documents were exchanged through Poken’s digital networking technology.
Director of the Catalunya Convention Bureau, Sonia Serracarbasa, said: “We were happy to find a technology solution that could bring together networking, match-making, exhibitor lead-generation and incentivisation, all in one.
“Setting up the event was simple, and we achieved fantastic results. For a public administration to be able to conduct a sustainable ‘green event’ on top of that, is just amazing.”
Poken CEO, Stephane Doutriaux, added: “It was great to work with Catalunya Convention Bureau on such a valuable event. The participants took well to the tools and incentives, helping everyone align their objectives towards better business outcomes. We embrace the challenges that organisers face when facilitating match-making and business meetings scheduling in short events. With our online platform, in a sense the event starts a week or two earlier, maximising the time participants have to get to know each-other.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
