Almost 50 percent of flyers would opt for credit toward their next ticket purchase according to surveys conducted by GO Airport Express, a Chicago-based ground transportation service and GO Airport Shuttle, an international transportation provider.
CHICAGO – If an airline offered you a loyal customer perk, would you choose: more legroom, priority boarding, free food or a discount on your next flight?
If you chose the discount, you are not alone. Almost 50 percent of flyers would opt for credit toward their next ticket purchase according to surveys conducted by GO Airport Express, a Chicago-based ground transportation service and GO Airport Shuttle, an international transportation provider.
The transportation companies, part of The GO Group, presented a fictional scenario in which travelers would be offered one of four options. While ticket credit was the clear winner, seats with more leg room was the second choice (32%), followed by priority boarding and free meals and beverage at 11 and nine percent respectively.
More than 850 people responded to the surveys. There was no significant difference in responses from men or women or age groups. Write-in suggestions included upgrade to first class, access to the airport lounge and the option to be the only passenger on a plane.
“Traveling economically still seems to be a priority,” says John McCarthy, president, GO Airport Express.
Photo caption: Chicago O’Hare International Airport.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
