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Tourisme Montreal reports very positive tourism numbers for Summer 2015

For the months of June through August, the number of American tourists crossing at the Quebec border rose by 9.8%. The number of visitors coming by car increased by 12.5%, the biggest jump this year. Meanwhile, the total number of passengers arriving through Montreal-Trudeau Airport increased by 4.4% during the same period.

MONTREAL – According to the most recent data compiled by Tourisme Montreal, the summer season was excellent for tourism in Montreal, generating wealth and jobs for the province. Compared to last year, tourist numbers increased across the board, including crossings at the Quebec border, traffic at the Montreal Airport and hotel statistics for the Greater Montreal Area. This upward swing can be attributed to the success of major events and festivals taking place in the city, the popularity of Montreal’s attractions and current economic conditions.

“Montreal has earned an enviable position among the world’s leading urban tourist destinations. After a spring that exceeded our expectations, the summer period proved just as busy. Tourisme Montreal is particularly pleased that this influx of tourists—who came primarily from Ontario and the United States-made their way to local businesses and attractions. Montreal is enjoying this boom thanks to its creativity and the exceptional spirit of collaboration between industry partners,” said Yves Lalumiere, President and Chief Executive Officer of Tourisme Montreal.

For the months of June through August, the number of American tourists crossing at the Quebec border rose by 9.8%. The number of visitors coming by car increased by 12.5%, the biggest jump this year. Meanwhile, the total number of passengers arriving through Montreal-Trudeau Airport increased by 4.4% during the same period. New direct flights from around the world are opening up new markets that will be strategic for Montreal over the next few years.

According to the most recent statistics from the Hotel Association of Greater Montreal, hotels in the Greater Montreal Area enjoyed an 85.7% average occupation rate from June to September, 2015. The average room rate increased by 4.9% and accommodation revenues rose by 8.7% compared to the same period in 2014.

Montreal also owes its encouraging summer numbers to good performance in the business and sports sectors. Five major conferences, including those for the American Association for Justice and the ASME International Gas Turbine Institute, each with multiple-hotel bookings were held in Montreal, bringing some 6,000 delegates to the city. Montreal also hosted several major sporting events this summer, such as the 2015 FIFA Women’s World Cup, which attracted fans and tourists from around the world.

Local attractions also cashed in, with attendance numbers increasing by 8% on average. Some 200,000 people viewed the Rodin exhibit at the Montreal Museum of Fine Arts, while 124,000 admired the works of David Altmejd and Jon Rafman at the Musee d’art contemporain de Montreal. The McCord Museum drew 50,000 visitors with the exhibit Horst: Photographer of Style. And finally, the Pointe-a-Calliere Museum was very successful with its international exhibit The Aztecs, People of the Sun.  

Lastly, Tourisme Montreal attributes the spike in tourism to some innovative marketing campaigns and enhanced efforts in international press relations to promote Montreal as a destination. The popularity of Tourisme Montreal’s digital platforms is an indicator of the amount of enthusiasm the city is generating. “We will continue to promote the destination in 2016, as we gear up for Montreal’s 375th anniversary celebrations in 2017,” added Yves Lalumiere.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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