Over 76% of airline executives from Marketing department have chosen customer service as top social media priority for 2015-2016. Also, there is a disconnect between senior and middle-level airline executives regarding the challenges and potential of Social Media.
In the latest report by SimpliFlying, customer service has overtaken brand awareness to emerge as the top social media priority for 88.5% of airlines executives.
This Airline Social Media Outlook 2016 survey was recently conducted with 166 airline executives from 78 airlines worldwide to get their feedback on the present and the future of Social Media in the industry.
To highlight a few findings from the report:
- Over 76% of airline executives from Marketing department have chosen customer service as top social media priority for 2015-2016.
- There is a disconnect between senior and middle-level airline executives regarding the challenges and potential of social media.
- Dedicated social team model shows the most success in achieving goals, even though distributed team model is more widely used in airlines.
SimpliFlying Airline Social Media Outlook 2016 Infographic
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
