According to Canadian CEO, Daniel Wichels, the rebranding of TIC to Allianz Global Assistance will have positive implications for partners and their customers, as well as for new business prospects.
TORONTO – Allianz Global Assistance and TIC Travel Insurance Coordinators (TIC), which merged to form one of Canada’s largest providers of travel insurance and assistance in January 2015, officially became one in both name and brand on November 16th, 2015.
According to Canadian CEO, Daniel Wichels, the rebranding of TIC to Allianz Global Assistance will have positive implications for partners and their customers, as well as for new business prospects.
“This rebranding is an important and symbolic milestone in the integration of our recently merged entity,” says Wichels. “Our market presence will be strengthened as a result, thanks to having a unified brand identity across all channels we operate in. It will also improve the consistency of our product and service offerings, presenting existing and new partners with more opportunities to cross-promote our unique travel insurance solutions.”
Partners and customers who were previously serviced under TIC will also benefit from the strength of the Allianz brand worldwide.
“Allianz routinely ranks among the top brands globally in terms of brand value and recognition,” Wichels continues. “The Allianz name is 125 years old and can be found in all corners of the world, appearing on financial institutions across Europe and Asia, on stadiums in Germany, France, Australia and Brazil, and through sponsorships of major sporting and cultural events.”
“From a travel insurance perspective, this unparalleled international presence creates a significant advantage, since medical providers worldwide recognize Allianz Global Assistance as a name they can trust. This brand strength and recognition can result in more responsive care in times of need, which is reassuring for both our partners and their customers who travel abroad,” says Wichels.
Allianz Global Assistance, which holds long-standing partnerships with many of Canada’s best known travel, financial and insurance brands, will complete the transition from TIC to Allianz Global Assistance on November 16th. There will be no interruption in service to partners or customers as a result of this brand transition.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
