In all, Messukeskus hosted 116 fairs and exhibitions last year, covering various sectors and fields of interest.
Last year, a record number of visitors, 1,251,279, attended exhibitions, meetings, congresses, corporate celebrations, and other events at Messukeskus Helsinki, Expo and Convention Centre. This was over 100,000 visitors more than the previous year, and nearly 40,000 more than in the previous record-breaking year of 2003.
The number of visitors grew for both the events organised by Messukeskus and events organised by guests, meaning that an external organises rents the facilities of Messukeskus to host their own event.
The most popular events among those organised by Messukeskus were the Helsinki Book Fair and the Wine, Food and Good Living event in October (79,961 visitors), the International Boat Show Vene Bat in February (73,017 visitors), and the Matka Nordic Travel Fair with the Caravan Fair in January (68,524 visitors). The I love me event, held in October, had a record number of visitors to date, increasing its number of visitors the most of all events in 2015, by 16%.
The number of events organised by guests grew significantly. Among other events, Messukeskus was the venue of choice for Supercell’s international ClashCon fan event, the Finnish Taxi Owners Association for their anniversary exhibition, and the City of Helsinki for Reaktori, a winter holiday event for young people.
By far the largest event organised by a guest was the World Gymnaestrada 2015. For a week in July, this international gymnastics festival brought 180,000 visitors from around the world to Messukeskus, and the economic impact of the event on the Helsinki Capital Region was a whopping EUR 30 million. Other popular events organised by guests included the American Car Show, held in Easter time (50,000 visitors), the Koiramessut dog show (34,000 visitors), and the start-up event Slush, which made a new visitor record (15,000 visitors).
In all, Messukeskus hosted 116 fairs and exhibitions last year, covering various sectors and fields of interest.
Messukeskus was also a popular venue for meetings: 1,544 meetings, congresses, and corporate events were organised in 2015. The largest international congress was ESERA, which was held in August-September and brought to Helsinki 1,300 science education researchers from around the world.
“We have worked hard to develop our digital services and our organisation. We will continue carrying out digital projects also in 2016, for example by updating our website and opening a new online service, eMessukeskus, for our corporate customers. Our aim is to continuously seek new ways to grow for our event business, and we will also continue to develop our fair- and exhibition-related media services by implementing 20 reforms requested by our customers,” promises Managing Director Anni Vepsalainen.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
