Direct Connect partnerships driving rapid growth of car rental business worldwide.
ORLANDO, FLA. – Tourico Holidays, a global leader in wholesale travel brokerage, announced a 300% year-over-year increase in gross revenue from its car rental business – driven primarily from its global network of direct connect partnerships. As a result of its rapid growth in the car rental segment, Tourico has, for the first time, established a new team dedicated exclusively to its car rental business, as it looks to continue the expansion of its network of direct connect partners throughout the world.
“Tourico has direct connect car rental partnerships in more than 100 different countries and our distribution clients are afforded real-time availability and prices that only a high-volume buyer can secure,” said Ofir Cohen, Executive Vice President of Strategic Development for Tourico Holidays. “I think the results of our improved car rental sector speak for themselves. The more product that gets sold through our channels, the more car rental companies realize the value that we can bring to their business.”
Tourico has one of the most comprehensive car rental inventories in the world with real-time booking capabilities. Currently, the company has direct connect partnership with Hertz, Avis-Budget Group, Sixt, and Enterprise Holdings (Enterprise, Alamo, and National). Tourico is also finalizing deals with Europcar, Advantage Rent a Car, E-Z Rent-A-Car and Dollar & Thrifty Car Rental (DTAG – Dollar Thrifty Automotive Group). The new partnerships will continue to add more cars and pickup locations in the U.S. and internationally. Direct connect clients can search in real-time by city or by airport and view the locations of available cars on a map – while filtering by supplier, vehicle type, transmission and amenities.
As part of its strategic plan to increase business in the car rental sector, Tourico Holidays has appointed Konni Marshall as its new Vice President of Business Development for Car Rentals. Marshall was formerly with The Hertz Corporation for 27 years and brings a deep knowledge of both leisure and corporate client management in car rentals. Meanwhile, Yoseph Parpara, who has served as the head of Tourico’s connectivity development and integration of third-party companies since 2003, will head the development of the organization’s car rental technology moving forward. Specifically, Parpara will manage connectivity, developers and quality assurance employees within car rentals.
“The car rental sector of Tourico has exploded in the past year and with a specialized new team and added focus, there’s no reason we can’t triple our growth again in 2016,” Marshall said.
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