Position to further build revenues, F&B concepting and market share.
ATLANTA, GA. – Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel management company, announced it has named Garron Gore as director of food & beverage innovation. In his newly added role, Garron will oversee the company’s food and beverage (F&B) revenue efforts, including operations, concept development, menu design and development.
“Like many hotel operators, our view towards F&B continues to evolve with innovation being a critical component towards maximizing hotel profit and valuation. Originality and creative F&B can contribute significantly to top-line revenue to all property types, but specifically to full-service hotels, resorts and boutique properties,” said Robert S. Cole, HVMG president and CEO. “Garron has a creative and innovative approach to F&B leading to a successful track record of improving the department’s revenues and receiving numerous industry accolades.”
With 18 years of F&B experience for both full-service and boutique hotels and independent restaurant groups, Garron brings a keen, creative eye and distinguished taste to the table. Most recently, he led and opened four different restaurant concepts in the Buckhead area for Southern Property Hospitality in Atlanta. He also worked for Emeril Lagasse and the Andaz and Autograph Collection brands in Savannah, Ga.
“I look forward to applying my culinary experience to this newly created position at HVMG,” Gore stated. “F&B is an integral part of hospitality that can significantly differentiate a property and enhance not only F&B revenues, but occupancy, events and meetings. Our goal will be to provide a unique dining experience, whether it’s a top notch, three-course meal at a resort or the perfectly prepared ‘grab and go’ bags at a select-service hotel. We will focus on authentic, local cuisine to create and execute best-in-class standards of excellence and creativity for F&B within the industry.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
