In her new role, she will lead a team of over 30 on the execution of international strategies and integrated campaigns in Cheapflights’ key overseas markets, as well work closely with counterparts at Cheapflights’ sister company – Copenhagen-based search and inspiration platform Momondo.
Leading travel search platform, Cheapflights, has appointed Samantha Otter as Global Marketing Director. She will report to Managing Director Andrew Shelton, with responsibility for driving awareness for the brand and supporting its global growth plans.
Otter joined Cheapflights as Global Head of Marketing in March 2015. Following the appointment of Forever Beta for creative, and Goodstuff for media, she oversaw a brand refresh and the delivery of Cheapflights’ biggest ever above the line campaign in the UK at the turn of the year – spearheaded by a brand new TV creative. The campaign has helped Cheapflights to achieve its most successful January ever.
In her new role, she will lead a team of over 30 on the execution of international strategies and integrated campaigns in Cheapflights’ key overseas markets, as well work closely with counterparts at Cheapflights’ sister company – Copenhagen-based search and inspiration platform Momondo. She will retain responsibility for all brand marketing in the UK.
Commenting, Otter said: “I’m very excited to be working with our team of innovative and passionate marketers to realise the potential of this brand. We’ll be focused on creating and delivering engaging campaigns in our key markets across the world, regaining our rightful market share and attracting new users to our range of dynamic platforms.”
Managing Director Andrew Shelton said: “Sam’s been a phenomenal addition to the Cheapflights team since she joined us last year. I’m delighted that we’ll continue to benefit from her expertise as a marketer and a leader, and am very confident that under her stewardship we’ll see future success like that of the ‘Flying Stuntman’ campaign.”
In a further development, Kam Rai has been promoted to Head of Business Intelligence, with overall strategic and operational responsibility for the analysis and interpretation of the huge volumes of data generated daily across the Cheapflights’ platforms. He willwork closely with the Commercial, Product and Marketing teams to inform decisions on marketing spend, product development and partner performance.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
