Travel companies reap the benefits of TTI conference
Travel Technology Initiative’s Sprjng conference is scheduled for Tuesday 25 April in London. TTI has assembled a top rate group of speaker who will address the topic of going Beyond Search.
Speakers confirmed for the event are:
- Stuart Jackson, Commercial Director, Cosmos Holidays
- Graham Donoghue, Head of New Media, TUI UK
- Tanya Lidstone, Head of Web Development, Opodo
- Daniela Wagner, Managing Director EMEA, Consumer Travel Services, International Markets, Cendant Travel Distribution Services
- Stefanie Lofgren, Global Business Development Manager, Travel and Hospitality, Sun Microsystems
- Nigel Ragg, Marketing Director, Mark Warner Ltd
- Alan Potts, Managing Director, Leisure Direction
- Robin Ingle, Vice President International Business Development, TripAdvisor
- Heather Hopkins, Director of Research, Hitwise UK
Beyond Search tackles the industry’s concerns that search engine marketing is getting too expensive and that there are other alternative ways to market online. The conference will explore subjects such as affiliate marketing, online loyalty schemes, improving usability and taking advantage of the mobile Internet.
Tony Allen, Chairman of TTI, stated,
“It is essential that travel companies get the best return they can from their online marketing spend. The search engines have dominated online marketing but Beyond Search, TTI’s Spring conference, will lift the lid on alternatives to pay per click, showing travel companies that there are many other ways to grow business online rather than just surrendering their marketing budgets to the search engines. TTI events are always sold out and this is going to be are most popular event yet. I would advise anyone wishing to attend to register early.”
The event is free to TTI members and heavily discounted for members of most UK travel trade associations. It is being sponsored by Sun Microsystems and Hitwise.
Theodore Koumelis
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Tuesday, March 14, 2006