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Bezurk partners with for Yahoo! Travel
Bezurk, the comprehensive Asia Pacific travel search engine, announced its partnership with Yahoo!. Under the terms of the agreement, Bezurk becomes the exclusive partner for Yahoo! Travel’s meta-search service in Southeast Asia. The travel industry, including airlines, hotels and online travel agencies, can now offer their air and hotel products through listings on Yahoo! Travel with search marketing solutions sold by Bezurk.

“Yahoo! users are highly qualified leads for travel-related marketers and we are excited to partner with Bezurk to allow travel service providers access to this qualified consumer base,” said Reza Behnam, Managing Director, Yahoo! Southeast Asia. “On the consumer side, Yahoo! Travel provides our visitors with an easy-to-use and a locally relevant service to research destination content and to book air-tickets and accommodations directly from travel service providers” added Mr. Behnam.

“Search marketing is essential to the travel industry to achieve measurable marketing and sales goals and Yahoo! Travel allows multiple touch points for marketers to target and reach users of the service,” said Martin Symes, Chief Executive Officer, Bezurk. “With the travel, advertising and Internet industries set for compound growth upwards of 30% on average in the region over the next three years, Yahoo! and Bezurk are well positioned to keep ahead of user and marketer demand for Internet travel services,” said Symes. Vicky Karantzavelou - Wednesday, June 21, 2006