Spa a booming market for Singapore
Spa numbers in
Singapore have grown 63% since 2003, with 173 spas currently open and operating according to
Intelligent Spas’ latest spa industry research. The high response rate to the survey enabled spa benchmarks to be calculated by type of spa (day spas versus hotel spas), as well as by key locations such as the Orchard Road area, the Marina area and the Financial District.
The report, entitled Spa Industry Profile Singapore 2003-2008, features over 800 quantitative statistics on the Singapore spa market as well as supporting qualitative trends and observations from spa owners and managers.
Some key industry totals and averages extracted from the report include:
- Intelligent Spas identified 173 spa facilities located in Singapore.
- 58% of spas are stand-alone day spas and 14% are hotel spas.
- The average indoor area of spa facilities was 603 square metres.
- 54% of the total spa space was allocated to treatment rooms.
- Spas contained 8.7 treatment rooms on average.
- 88% of spas provided a relaxation room.
- Aromatherapy was practised by 97% of spas.
- Baths with water and/or air jets were offered by 83% of respondents.
- One hour body wraps were priced from SGD108, on average.
- Herbal tea was the most common complimentary food or beverage item provided by spas, with 96% offering it to visitors.
- The main industry trend observed by spa managers and owners was the competitive and affordable treatment prices currently being offered at spas.
Julie Garrow, Managing Director of Intelligent Spas stated
“although the Singapore spa industry is relatively mature, it is constantly changing and spa numbers are predicted to grow another 11% over the next two years. This report provides a valuable update for businesses competing in, or supporting Singapore’s spa industry, and may be used to more accurately develop and plan spa-related products, services, campaigns and initiatives”.
Some more specific survey findings included:
- Day spas were larger in terms of indoor space when compared to hotel spas.
- Hotel spas contained more treatment rooms than day spas.
- Steam rooms were more commonly found in hotel spas.
- Day spas were more likely to include tub soaks on their spa menus.
- Spas in the Marina area had the largest number of treatment rooms on average.
- A higher proportion of spas in the Orchard Road area offered weight loss programs compared to spas in other areas.
Michael Verikios
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Friday, February 02, 2007