The Business Council of the UN World Tourism Organization (UNWTO) in cooperation with ITB organises the Seminar:

HOW TO IMPROVE ONLINE TOURISM PROMOTION

on marketing online where prominent industry members will examine the state of the art of the online technologies of valuable interest to those involved in managing or marketing tourist services and destinations.

Some issues to be dealt with at the Seminar:

• Online advertising
• Quality patterns for implementing websites
• Online optimization

Date: 10 March, from 09.00 a.m. to 13.00 p.m.
Venue: ITB, Berlin - International Conference Center (ICC), Hall 8
Messe Berlin, Neue Kantstrasse, D-14055 BERLIN

Provisional Programme
(Working Language: English)

09:00 – 09:30	Registration
09.30 – 09:45	Remarks by the WTO Secretary-General Mr. Francesco Frangialli
09:45 – 10:00	Mr. Carlos Vogeler Chairman of the WTO Committee of the Affiliate Members Vice President, Cendant Vacation Network Group (CVNG)
10:00 – 10:15	Ms Victoria Marcos CEO, WTO Affiliate Members/ WTO Business CounciI Introduction to the Seminar and presentation of the publication “Evaluating and Optimizing Websites”
10:15 – 10:45	Advertising Online Ms. Beatriz Fernández de Bordóns Managing Director Zed Digital
10:45 – 11:00	Coffee Break
11:00 – 11.30	An overview of Tourist Online Practice Mr. Alex Rainer CEO Destination Consultants Australia
11:30 – 12:00	Good web construction practices Ms. Karin Nijhuis General Manager of Interimair Consulting
12:00 – 12:30	e-Marketing Tourism Websites: Challenges and Implications Ms Rania Deimezi Manager Travel Media Application Group Travel Daily News
12:30 – 13.00	Conclusions

To participate, fill in the Participation Form