The German holiday travel market is consolidating. With stable key figures, the current Reiseanalyse RA 2006 shows an adequate picture of an industry which finds itself between ‘complaining’, e.g. about a rainy summer, and ‘high hopes’ as in the case of increasing booking numbers for tour operators.
At the same time, the growing differentiation of demand results in a certain dynamic within the holiday travel market. The growing interest of German holiday makers in more and more destinations and holiday forms is an indicator for a stable tourism demand in the medium term. With different holiday options in mind, the holiday maker is extremely flexible and can react quickly to new basic conditions such as natural disasters and other risks in destinations. As a ‘professional’ tourist, he or she frequently reacts much more coolly to any negative external influences than the tourism industry or the media.
RA 2006: Holiday forms on the upswing F.U.R
The Highlights of the ReiseAnalyse 2006 are:
- Holiday travel market is consolidating
- Slightly less holiday trips - distinctly more short trips
- Travel expenditure on the rise
- High proportion of package holidays
- Seniors remain the driving force in tourism