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http://www.traveldailynews.com/pages/show_page/21005 printed on Sunday, October 12, 2008

Seminar Structure___

Module 1

The basics of branding
Branding in the hospitality industry
The advantages of a branded hotel
Alternative choices for branding a hotel
Benefits expected by branding a city hotel
Benefits expected by branding a resort hotel

Module 2

The Greek hospitality industry
The branding policy of Greek hotel
Major brands with a presence in Greece

Module 3

Hotel chain participation through management contracts
Optimising the benefits of participating in a hotel chain through a management contract
How to negotiate a management contract with a hotel operator

Module 4

Hotel chain participation through franchising agreements
Optimising the benefits of participating in a hotel chain through a franchising agreement
How to negotiate a franchising agreement with a franchisor

Module 5

Participating in a hotel consortium
Optimising the benefits of participating in a hotel consortium

Module 6

How to develop your own hotel brand
Benefits expected from developing your own brand

Module 7

Workshop with seminar instructors and representatives of hotel chains and consortia