Sponsorship Opportunities___
Interested in Marketing your Products and Services Effectively?
Become a Sponsor of the “Marketing the Airline Product in a Changing World” Seminar.
- Aim of the seminar
The “Marketing Effectively the Airline Product in a Changing World” Seminar will be held in Athens on September 29,30 and October 1, 2005. The aim of this three-day event is to educate airline managers on how to market their product effectively in the context of the contemporary turbulent aviation environment. According to IATA, the airline industry employs 4 million people globally, carried about 1.8 billion people in 2004 and generated more than US$400 billion in the same year. Still, the industry recorded an aggregate loss of US$4.8 billion and experienced a number of bankruptcies and operations downscaling. Many of the factors explaining this financial loss are clearly exogenous to the industry, such as the dramatic increase in oil prices. This is a further reason why airlines should aim at maximising the economic results of factors controlled internally. Successful airlines such as Ryanair show that this objective is feasible.
- Participants
Participants in the seminar will be airline managers, marketers and airline representatives primarily from Greece and the Balkan states. Airlines and travel agencies interested in expanding their market and patronage in Greece are invited to become sponsors of the “Marketing Effectively the Airline Product in a Changing World” Seminar. This prestigious event provides your company with a unique opportunity to tap one of Europe's dynamic markets. Despite the relative expensiveness of its services, the award-winning Athens International Airport is gradually becoming a major gateway in the Eastern Mediterranean Region with 13.6 million passengers in 2004, improving connectivity between Athens and the rest of the world. Moreover, the unprecedented publicity of the 2004 Olympic Games of Athens and the billions invested in upgrading infrastructure throughout the country present a unique opportunity to boost Greek tourism during the next decade. To fully utilise both inbound and outbound potential, airlines in Greece need to market their product effectively and adopt innovative sales techniques.
Please
contact us to request the
Sponsorship Package