Met-Setter
 | The Classy Met-Setter dreams of being picked up from their private jet by a chauffeur driven limo, to be whisked up to a lofty penthouse suite with rooftop swimming pool. A love of opulence, the Met-Setter believes all holidays should have a luxurious sheen of class, not to mention some serious relaxation. The Met-Setter thrives on the soon-to-be-discovered hotspots where lounging in the sun and cocktail sipping can take place away from the throngs of other tourists. When not sunbathing, the Met-setter can be found shopping in the exclusive boutiques or having a facial in the designer Spa. |
Destination – Cote d’Azur
Celebrity – Liz Hurley
Vital holiday accessory – Big posing sunglasses
Wilderness Warrior
 | The Wilderness Warrior leaves all material comforts at home to get back to nature on holiday. A self-sufficient and organised person, the Wilderness Warrior loves to tackle challenges like trekking through the rainforests, crossing mountains. or camping out under the stars. Able to dig a latrine with the leg bone of an armadillo, the Wilderness Warrior enjoys being free of deadlines and routines so they can experience the sights and sounds that are normally only seen on TV wildlife programmes. The Wilderness Warrior would probably prefer to canoe down a crocodile infested river, to securing a small patch of territory on a beach in the Med. |
Destination - Kenya
Celebrity – Ray Mears
Vital holiday accessory – Mosquito Net
British Bulldog
 | The British Bulldog likes to feel at home even when on holiday thousands of miles away. Holidays should be easy – the British Bulldog does not want to have to venture far from their hotel, and often the best thing about being away is catching up with all those great friends that have been made over the years in the same resort. British Bulldogs often choose to spend those warm evenings having a laugh with other Brits, or maybe watching the footie or Eastenders. The British Bulldog knows they like egg and chips and are not likely to be ordering anything more exotic than a chicken tikka masala! |
Destination - Tenerife
Celebrity – Peter Kay
Vital holiday accessory – Mobile phone
Action Super Hero
 | The Action Super Hero is a thrill seeker who finds adventure as easily as falling off a log, or even jumping off a bridge with an elastic band round their ankles. The first rule about an Action Super Hero's holiday plans is that there are no rules, except perhaps wasting a whole day reading a book. There's nothing like hitting the evening entertainment with a flushed face and pleasurably aching limbs, and while the Action Super Hero is likely to be one of the last people at the party, they are certainly not going to be the last out of bed in the morning. Whether the Action Super Hero screams themselves silly on white knuckle activities, or takes it like a man, they will certainly have a fantastic time regaling their mates with tales of the unexpected when at home. Fingers crossed the suntan manages to cover up the bruises! |
Destination - Jamaica
Celebrity – Russell Crow
Vital holiday accessory – Full cover insurance
Glocal (citizen of the world)
 | While some people go on holiday just to get a suntan the Glocal goes for the full cultural experience; whether it’s a local delicacy, a vibrant market or fascinating local customs. The Glocal may have a taste for the exotic, or simply enjoy understanding the local way of life, but being part of the local scene on holiday is all part of the trip. The Glocal loves to get fully immersed in the local culture and often finds that weekend trips, especially city breaks, are a great opportunity to pander one’s cosmopolitan side and become a different person for a few days. The Glocal always gets the most of their time abroad and is sure to leave with an armful of local ingredients and delicacies! |
Destination - Marrakech
Celebrity – Michael Palin
Vital holiday accessory – Local phrase book
Tender tourist
 | The Tender tourist is the sort of person who doesn’t leave their morals back at home with the goldfish and is keen not to leave a large environmental footprint when on holiday. The Tender tourist is one of the growing number of people who seek out sustainable accommodation and always clears up after themselves at the beach. After all, if you tidy up after yourself at home why wouldn’t you do it while on holiday? While Tender tourist’s holidays are probably not all about lazing around, they have a relaxed attitude to schedules and your appearance. After all, only Halle Berry manages to look glamorous when she’s coming out of the sea and she’s got a knife attached to her knickers! |
Destination - Kefalonia
Celebrity – Cameron Diaz
Vital holiday accessory – Sandals