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http://www.traveldailynews.com/pages/show_page/21592 printed on Tuesday, October 07, 2008

3. Marketing Ideas ___


Rich and unique cultural and artistic heritage. Destination ideal for:

1. Cultural tours: unique history dating back to legendary arrival of Noah’s Ark on Mount Ararat


2. Religious tours and pilgrimages: first country to adopt Christianity as its state religion in 301 A.D. and distinctive religious traditions


3. Silk Road


4. Archaeology: visits to sites as well as participation in archaeological camps


5. Arts: unique forms of architecture, sculpture, painting>


6. Ancient literary traditions handed down through the unique Armenian alphabet and ancient manuscripts: Matenadaran library, founded in the fifth century by the inventor of the Armenian alphabet, Mashtots, holds 17,000 Armenian manuscripts


7. Crafts: high-quality handicrafts, such as paintings, carpets, hand-woven materials, pottery, jewellery, wood carving, etc.

Wide range of nature and sports activities:

1. trekking and hiking


2. Biking tours


3. Horseback riding tours


4. Alpinism and winter sports


5. Bird-watching


6. Fishing and hunting


7. Geological, mineralogical and botanical tours

Traditions and entertainment

1. Excellent Armenian cuisine, good wines and world-known cognac.


2. Fun: restaurants, open-air cafes, casinos and clubs open late.


3. Rural taste and traditions: rural villages to visit, traditions to taste.