The survey will tell if business travellers are increasingly ashamed of contributing to greenhouse gas emission and if travel policies are progressively promoting "green" travel suppliers.
Although many firms are actively putting together a corporate social responsibility (CSR) program, most of their actions are targeting their production and core service area. Too often, corporations omit to include travel in their CSR plan. However, airlines are said to produce 3 percent of the total emission of greenhouse gas and that is not going to get better anytime soon if traffic trends prove to be correct.
The ACTE – KDS survey will reveal whether things have changed in 2007.
The new study is also looking at how respondents feel about their employee's social corporate responsibility's program. Previous studies exposed the gap between public announcements of goodwill and concrete actions. They also made clear how difficult it was for travel buyers to find any "green" travel service suppliers.
A year ago the ACTE – KDS study showed that although most respondents said they were "working on it" nothing was actually in place to track and reduce travel related carbon emissions. Will things have moved forward a year later?
Results will be announced during the London Business Travel show on February 5 to 7, 2008.
Theodore Koumelis - Thursday, December 20, 2007