Print Preview : TTG reinforces strong ties with Euromonitor for China Top 10

TTG reinforces strong ties with Euromonitor for China Top 10
Commissioned by TTG Asia Media, Euromonitor International has once again conducted the China-wide research project to rank the country 's top performing travel and tourism organisations in a bid to better understand the Chinese travel and tourism market. This year, a sharpened focus aw been established with emphasis on two specific categories.

The China Top 10 study for 2008 will cover the following categories:

Top 10 Hotel Chains - Ranked by sales revenue
Top 10 Travel Retail Companies - Ranked by sales revenue

Using over 50 sources of information, Euromonitor International, the official market information provider in this study, was tasked to conduct national-level desk research, trade interviews, company research and market analysis to identify the top 10 best-performing travel and tourism companies in China in the two categories based on key performance index (KPI) and sales revenue. The 12-week-long study ran from mid-September to end of December 2007.

The repeated partnership between both companies has been hailed as a perfect match that has allowed the most current market information provided by Euromonitor to achieve optimal exposure by reaching key trade players in the region through TTG Asia Media's finger on the pulse of the Chinese travel and tourism market.

Euromonitor International Shanghai general Manager, Mr Daniel Melone, said: "For more than 30 years, Euromonitor International has provided the most topical and up-to-date information through market reports, business reference books, award-winning online databases and bespoke consulting projects. We are delighted to continue in this ground-breaking China Top 10 study research and working with TTG Asia, the most established and reliable travel trade newspaper in the region".

As China's economy experiences growth by leaps and bounds, coupled with their enormous population, it is a clear indicator of a great potential for opportunities in the travel and tourism industry.

TTG Asia Media managing director, Mr Darren Ng, said: "The China Top 10 study last year has shown how it can be a vital business tool to help entrepreneurs and companies who want to venture into China's booming travel and tourism industry. This year's findings and rankings serve to provide them with an up-to-date insight into the most current and forecasted dynamics of this industry".

Theodore Koumelis - Tuesday, March 25, 2008