The UK was among Singapore’s top five visitor-generating markets in February, with 51,000 visitors, a 1% increase on 2007. The increase confirms Singapore’s continued appeal to British travellers as a must visit destination and the importance of the UK market in reaching the ambitious 2008 targets the Singapore Tourism Board has set to achieve S$15.5 billion in tourism receipts and attract 10.8 million visitor arrivals.
In total, Singapore welcomed 811,000 visitors, representing a growth of 7.0% compared to the same month a year ago. This is a new record for visitor arrivals for the month of February. Visitor days were estimated to reach 3.2 million days, an increase of 20.2% in comparison to February 2007.
The other top visitor-generating markets in February were Indonesia (125,000), P R China (121,000), Australia (52,000) and Malaysia (50,000). The top five markets accounted for 49% of total visitor arrivals for the month.
Singapore gazetted hotels were estimated to reap S$174m in room revenue, representing a growth of 43.5% when compared with February 2007.
The Average Room Rate (ARR) in February 2008 was estimated at S$256, setting an all-time record and representing an increase of 43.7% over February 2007. The Average Occupancy Rate (AOR) for hotels was estimated to reach 79% in February 2008, posting a 3.8 percentage point decrease over February 2007.
This February fact sheet provides a summary of the key statistics on total visitor arrivals and information on the performance of Singapore’s top-15 visitor-generating markets. All comparisons made in this fact sheet are year-on-year comparisons with 2007.
Theodore Koumelis - Friday, March 28, 2008