Hotel children's programs aren't just for kids anymore! Beginning this summer, Starwood Hotels & Resorts Worldwide will unveil a new family-friendly program with services and experiences designed for kids and grownups alike. "Love Your Family" will launch in 29 resort locations flying the Sheraton, Westin, St. Regis and The Luxury Collection brand flags. Debuting first in the U.S. and the Caribbean, the program will expand internationally to Canada, Latin America and Europe by 2009.
The core elements of Love Your Family include three experiences--Fireside Storytelling, Stargazing, and Dive-In Movies - as well as other features that will be indigenous to each respective property. Additionally, Love Your Family includes services designed to appeal especially to parents, including connecting rooms, food and beverage discounts, and other unique packages and offers, all coordinated by the resort's newly appointed "Director of Fun."
"With families busier than ever these days, our guests have told us that it's more important than ever to spend meaningful time together as a family--especially during cherished vacations," said Matt Ouimet, President, Starwood Hotel Group. "The purpose of Love Your Family is not only to help families maximize their time together, but to create memories that will last well beyond the flight home."
Michael Verikios - Wednesday, April 09, 2008