Marketing targeted towards specific groups
Booking.com boasts more than 4,500 affiliate partners around the world, including such renowned tourism companies as ViaMichelin, Reise.de, Map24.com and TravelScout24.de.
Mathis Boldt, the new Area Manager Germany for Booking.com, Europe’s leading hotel portal, says: “We have never enjoyed such a comprehensive partnership as the one we are now embarking upon with Air Berlin. Our complete portfolio of hotels is integrated into the airline’s most frequently visited web pages. Our highly flexible XML interface enables us to target specific customers via a direct booking tool as well as info banners which are tailored to specific destinations.
Furthermore, the booking.com hotels are featured in a separate hotel booking channel; upon booking their flight, customers also enjoy the opportunity to book accommodation in their chosen destination.” Last but not least, Europe’s leading hotel portal benefits from the partnership by having its logo displayed during the flight booking process. As Boldt states, “In this way, Booking.com gains visibility at Air Berlin’s ticket and check-in desks, as well as in the planes’ boarding areas and on the in-flight television channels.”
Vicky Karantzavelou - Tuesday, September 16, 2008