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GREATRATE generated increased revenues for participating hotels in the autumn 2008 campaign
Utell Hotels & Resorts members participating in Utell’s most recent GREATRATE campaign realized a year-on-year revenue increase of 6.4% in October, and 6.3% in November. Additionally, the campaign increased online reservations for participating properties by 7.6% in October and 10.8% in November.

Utell’s popular and successful GREATRATE programme includes hotels in various destinations worldwide, with room rates at up to 10% off BAR (Best Available Rate). Prices are offered per night as part of a two-night minimum stay for single or double occupancy, and include breakfast, making them an appealing product for agents who can earn 8% to 10% commissions on each booking.

The most recent campaign succeeded not only due to the positive reputation of past GREATRATE promotions from Utell, but also due to an intense level of marketing across Utell’s channels. This push helped participating hotels to reach more than 600,000 travel agents worldwide.

Ric Leutwyler, president of Utell says, “Everyone’s talking about limits imposed because of the global economic slowdown, but we still believe the business is there for those willing and able to attract it. The independent and small group hotels we represent have the benefit of Utell working on their behalf to aggressively market and sell their properties to those still looking to book. The significant results of this GREATRATE campaign are a testament to the success of this strategy.”

The next GREATRATE campaign is scheduled to run from January 5th, 2009 for 7 weeks. Utell packages are easy to book online at www.UtellAgent.com, by calling the free phone reservations line 0800 660066 or on GDS using the chain code “UI”. GREATRATETM is designed to offer agents year-round access to inspiring and affordable deals for their customers in over 2,000 hotels in the world’s most popular destinations. Theodore Koumelis - Wednesday, December 17, 2008