Ahead of the long-awaited launch of its new FIRST class cabin later this year, British Airways - the UK’s flagship carrier which operates 28 weekly flights from the UAE to London Heathrow - has unveiled a new in-flight amenity ‘BAg’.The Gladstone style ‘BAg’ - created by British designer, Anya Hindmarch – is trimmed in cream and embellished with the original ‘To Fly, To Serve’ coat of arms which featured on British Airways’ tailfins between 1984 and 1997. Set to debut in British Airway’s traditional navy blue, the FIRST ‘BAg’ will change colour with each forthcoming season.
One of the first recipients of the new ‘BAg’, Lizzie Jagger, daughter of Rolling Stone vocalist, Mick Jagger said: “With all my products stashed away after check-in it’s a blessing when you board a BA First flight to find the new Anya Hindmarch wash bag. The products are divine. Love the bag too!”
Family-run D.R Harris - who has been supplying members of the British Royal family for over 80 years - is providing a range of products for ‘BAg’ recipients. The cooling collection of creams includes their coveted ‘cucumber and roses’ formula, designed to refresh and re-hydrate during long flights.
“FIRST bags have become prized possessions. The ‘BAg’s’ combination of classic heritage and contemporary design reflects the new cabin’s sleek look, which we will be unveiling later this year,” said Paolo De Renzis, British Airways’ Area Commercial Manager Middle East.
The products and ‘BAg’ are available on board all British Airways flights departing Abu Dhabi and Dubai. A full timetable of British Airways’ GCC – London services is available online at ba.com - where the lowest fares are guaranteed - and customers can book, pay and check-in online for their flights. Tatiana Rokou - Monday, June 22, 2009