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W Hotels Worldwide Makes Sizzling Debut in South America
W Hotels Worldwide unveils its first ever hotel in South America, W Santiago and The Residences at W Santiago. The W brand’s 33rd hotel, W Santiago is the cornerstone of a larger, mixed-use complex, Isidora 3000, which includes a convention center, boutique office space, and high-end retail shops in addition to the W Hotel and W-branded residences. Developed by the Territoria Group, W Santiago is located in the heart of the fashionable El Golf district of the Chilean capital city and surrounded by the magnificent peaks of the Andes.

For W Santiago, renowned New York designer Tony Chi partnered with native Chilean designer Sergio Echeverria and his studio Echeverria Edwards & CIA to create cutting edge interiors for the hotel and residences that are a cool, contemporary take on the varied Chilean landscape. Their interior design approach sets the stage for W’s signature programming, including Whiskey Blue, an amped-up hotspot on the fourth floor of the hotel, Red2 One, a breathtaking rooftop bar, and W Lounge (W’s take on the traditional hotel lobby), all from famed nightlife entrepreneurs Rande and Scott Gerber of the Gerber Group; Osaka, the Zen-inspired restaurant featuring Peruvian-Asian cuisine by Chef Ciro Watanabe; NoSo and Terraza, two Modern French restaurants by renowned chef Jean-Paul Bondoux; an intimate Tea Library, managed by the talented French chef Sebastien Fontes; a lively Wine Bar; and W Hotels The Store, W’s twist on the hotel gift shop. In addition, hotel guests have access to the adjacent O2 Balance & Wellness Club, which offers 2,000 square meters of high-end equipment for physical training and spa treatment rooms.

"W Santiago marks a milestone for the W brand in South America as well as in our continued global expansion into the world’s most vibrant destinations," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Meridien. "The hotel provides guests and locals alike with W’s unique signature programming set in a cool design environment that gives a contemporary and playful nod to the breathtaking Chilean landscape and culture."

"We’re delighted to celebrate the grand opening of this world-class hotel and residences, which now stands as an iconic landmark in this city" said Francisco Rencoret, CEO of Territoria. "We’ve created an exceptional lifestyle destination. Isidora 3000 was designed to bring the best in each category offices, retail, residences, hotel- through experiences, design and services for the 21st century."

"We are excited to strengthen our presence in Chile as we unveil the new W Santiago, a great addition to our existing Starwood portfolio," said Osvaldo Librizzi, President of Starwood Hotels & Resorts Latin America. "W is a worldwide brand already present in many important cities around the globe. We chose Santiago because of the need for outstanding hotels and for the importance Santiago has as a financial and cultural center in South America."

Vicky Karantzavelou - Monday, August 24, 2009