Print Preview : Focus Hotels appoints Travel PR Specialists Bacall Associates

Focus Hotels appoints Travel PR Specialists Bacall Associates
Hotel management company Focus Hotels has appointed specialist travel and lifestyle agency Bacall Associates to handle its public relations. The agency has been tasked with an aggressive trade and consumer PR campaign to communicate the significant achievements of the group since it launched in July 2007.

Focus Hotels, which provides management and management support services to hotels in key city centres and prime business destinations across the UK, has to date taken 10 hotels out of administration, with a total of 780 rooms. Over 500 jobs have been saved in Clitheroe, Stafford, Hull, Altrincham, Wigan, Wolverhampton, Chester, Northampton, Telford and Hatfield, in many cases in tandem with development and training courses for key staff members.

A concurrent consumer campaign will work to raise the profile of the group’s hotels at unit level, communicating their USPs to drive business and help ensure profitability. An impressive programme of refurbishments is underway which will see the varied portfolio of Focus Hotels properties, currently at 13, developed into a unique, credible three and four-star offering. Eschewing the ‘cookie cutter’ ethos of many hotel brands in this market sector, the group encompasses a variety of hotel styles at a range of excellent locations, with a common goal: the determination to offer friendly service, ‘home from home’ comfort and great value.

The company targets ambitious growth, aiming to double in the next 12 months. Founder and CEO Peter Cashman commented: “We are delighted with our success to date and look forward to growing the Focus Hotels portfolio further. We believe that there is a strong opening in the current market for quality three and four-star hotels offering good value and excellent service”.

This is the latest in a string of new client wins for Bacall Associates. Associate Director Flora Gandolfo says: “Focus Hotels is a fantastic addition to our client portfolio. We are looking forward to communicating the company’s achievements whilst growing consumer awareness of this incredibly dynamic group; this is a very exciting time for the UK hotel industry, and we are excited at the prospect of helping Focus Hotels make a real impact on this sector of the market.” Vicky Karantzavelou - Monday, September 07, 2009