The Mileage Company launches in the U.S.
The Mileage Company, the travel rewards experts behind
Airmiles and
BA Miles, announces a partnership with
Chase Card Services to enhance the travel benefits of the
British Airways Visa Signature Card, available to U.S. consumers.
The unrivalled new benefits include a 25 percent increase to the BA Miles earn rate over the old program and a companion redemption voucher for a trans-Atlantic flight, awarded to cardmembers who spend $30,000 per calendar year. In addition, from 16th November new cardmembers will get an unprecedented bonus 100,000 BA Miles.
The agreement comes as The Mileage Company secures a permanent base in the U.S., following its UK launch in April this year. The company will continue to work with global business partners to develop every aspect of their loyalty programmes from set-up to management of rewards.
Andrea Burchett, Director of Relationship Marketing and Insight at The Mileage Company, says:
“I am delighted that The Mileage Company has extended its footprint into the U.S. market. It is a natural progression for a company with proven experience of managing global rewards programmes. The timing is right too as in this challenging economic climate it is more essential than ever to reward loyal customers.
“The British Airways Visa Signature® Card has always been extremely popular with U.S consumers and now, with the enhanced benefits, Chase Card Services can drive even deeper customer loyalty through helping its customers make that their every day spend work harder for them.“
The new enhanced benefits of the British Airways Visa Signature Card include:
- An improved earn rate of 1.25 BA miles for every $1 spent and 2.5 BA Miles for every $1 spent on British Airways travel and vacation packages, an increase of 25 percent from the previous offer.
- An industry-leading companion redemption voucher reward when cardmembers spend $30,000 a year. Cardmembers redeeming BA Miles for a British Airways flight in any cabin class will receive a complimentary flight for a companion in the same class. The companion redemption voucher is valid for two years.
- A bonus 100,000 BA Miles for new cardmembers. Cardmembers receive 50,000 BA Miles after their first purchase, and they receive another 50,000 miles after they spend at least $2,000 in the first three months. The 100,000 BA Miles is equivalent to the redemption value of two round trip trans-Atlantic reward flights or four domestic round trip tickets.
- New cardholders automatically become a member of the British Airways Executive Club and can earn more BA Miles through partners such as Avis, Marriott, Hilton and E-stores and by taking advantage of great offers from British Airways and Oneworld alliance partners such as AmericanAirlines.
Tatiana Rokou
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Thursday, November 05, 2009