In the world of reality TV, aquiring funding for a business idea can look like an absolute breeze. However in the real world, it's much more difficult to get backing for an idea without a tangible product or a proven track record when making a pitch.
In this video, PricewaterhouseCoopers experts, Nigel Reynolds and Julian Jenkins talk about alternative ways your business can benefit from external funding - and it may not be in the form of currency you'd expect.
For this and more shows on funding, visit yBC's Finance Business TV Channel .
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