6th International Meetings & Incentives Conference (IMIC 2010)
Creating and Managing Successful Products and Powerful Brands
10-11 February 2010, Athens, Greece
Megaron Athens International Conference Centre (MAICC)
Meetings, Conferences, and Incentives are highly valued and thriving sectors of the travel industry. They concern all those involved with them, whether corporations, planners, buyers, suppliers or national and regional promotion bureaus.
Operating year-round, the MICE industry (Meetings Incentives Conferences Events) makes a major contribution to society and business through research, education and cultural understanding. It is high yielding and sustainable and it helps to regenerate urban and resort areas and stimulates inward investment and export earnings for the destinations.
From the top organizer down to the coach drivers we should all be concerned how to better serve our clients and create high quality, memorable events for them. This can only be achieved with continued education for the client needs today, better understanding of the industry requirements tomorrow, and networking among peers.
The core purposes of IMIC (International Meetings & Incentives Conference) are:
- To provide an annual international networking and educational forum, in the southeastern Mediterranean area, for all MICE professionals, such as:
- Destination and venue executives
- Conference and incentive organizers
- Meeting planners and destination management companies
- Meeting industry services and equipment providers
- National and local organizations and
- Everybody concerned by the development of meetings, conference and incentives.
- To provide a greater understanding of key issues for the incentive & meeting industry and propose solutions for those with an interest in the sector, through top quality speakers and educational sessions from industry leaders and researchers.
- To enhance the performance of the delegates in attracting meetings and incentives, identify gaps in knowledge, propose solutions for obtaining solid business results.
- To build networking opportunities at an international level, develop new partnerships with person to person contacts and reinforce ties with established clients and suppliers.
IMIC 2010 - AGENDA OVERVIEW
- Surviving in an Ever-Changing Marketplace
- Brand Masters: A Review of Success Stories
- The How-Tos of Product Development
- Branding Meeting Destinations, Meeting Venues and Meeting Service Providers
- Improving the Value Chain: Helping Businesses maintain their Competitive Edge
- Marketing Your Business on a Tight Budget
- Fam Trips
- PCO vs DMC
- How to Create Proposals that Sell
- Green Incentives
Information
Heliotopos Conferences
Michalakopoulou 45, 11525 Athens
Tel.: 210 9730697
Fax: 210 9767208
Email: imic2010@heliotopos.net
Web site: http://imic2010.conferences.gr