Town@housestreet develops new urban spaces and turns the owners of the shops into hotelliers. The metropolitan spaces renovation project, conceived by Alessandro Rosso and signed by the Architect Simone Micheli, was born in Milan but is intended for the major metropolis all over the world.
The new contemporary hospitality concept is brought forth by the desire to requalify decayed urban spaces; the hotel stereotypes are totally abandoned: reception, lobby, stairs, lifts and corridors disappear. Every PHS (Permanent Hospitality Space) has an independent access directly from the window overlooking the street, and it is electronically controlled by an alphanumeric keyboard. In order to enter the space, guests can digit their reservation code they got while booking on the web site townhousestreet.com. The city itself permeates the space: space becomes the city and city becomes the space.
Alessandro Rosso, conceiver of this new urban requalification project called town@housestreet, says: “When you travel on your own and you spend the night in the room 1032 at the 16th floor of a hotel, you feel isolated whereas in town@housestreet you feel part of the city. While watching the streets’ lights at the PHS (Permanent House Spaces), you are living the rhythm of the city together with its inhabitants. The city becomes your travel mate in a space of your own."
Simone Micheli, interior designer of town@housestreet, adds: “When Alessandro explained this new concept to me and the intelligent business project he had in mind, everything was immediately clear to me. My interior design project’s aim is to convey uniqueness: a strong identity and interconnection with the urban system out of the old stereotypes of hotellerie. Therefore, I designed extremely evocative, functional spaces, able to become testimonials of a new way of thinking about the world of hospitality. In this project, the external areas of the urban living get straight into the spaces transfiguring their meaning. Pictures of M. Marcato give also an important contribution to strengthen this explosive link”.
Permanent Hospitality Space, the first example in Milan Italy
A commercial space in Milan, located at the ground floor of via Goldoni 33, is transformed into the first four PHS (Permanent Hospitality Spaces), with no reception but totally computerized.
The four spaces are approximately 35 sq. mts each, except one of about 50 sq. mts, looking like fully equipped mini-apartments with wardrobe, bathroom and kitchen. The first space welcomes the guests with a long blazing green tongue, a shade of color characterizing the design of this space. Rising from the floor, the tongue fluently bends and grows along the entire wall length, first becoming a desk, then part of the piece of furniture containing the small kitchen and the mini bar.
The second space, personalized by a bright orange color, presents an impressive headboard on which a tight and long loop with internal light, instead of the classical bedside tables, opens up hosting a LCD monitor. By stretching on a side, the long loop becomes a desk facing directly the entrance window. The third space is divided in two rooms with the aim of clearing and lightening the interior decoration. The single elements are dismantled in two parts: supporting surfaces and pertained structures that support them. In this game declared and proclaimed, flashing metallic yellow tubular elements with immaculate surfaces with rounded angles, generate a multitude of compositive solutions. The fourth space, open on two sides of the road, hosts a desk with fluid and soft lines. Integrated with the kitchen furniture which occupies a whole glass window, it is lightened by the red color that underlines all the finishes. The bed’s support made of a C bent structure stretches out becoming an alternative supporting surface instead of the classic bedside tables.
Tatiana Rokou - Tuesday, June 01, 2010