Navigation made easier and quicker on the Lufthansa website lufthansa.com: the new main navigation and a new page structure now provide customers with a better website overview and facilitate intuitive capture of required information. The contents of each category from “Book & Plan“, ”Offers & Ideas“ “My Bookings“, “Information & Service” or “Miles & More“ are all within easy reach from every page. Simply moving the cursor to a main navigation point opens up a list of sub-categories in a drop-down menu. In the “Book & Plan“ category, for example, the drop-down menu lists “Book flights“ and the ”Timetable” as well as the Lufthansa “Trip finder” with inspiration for customers on destinations to fly to. A single click on either brings the required content within immediate view.
Additionally, a social bookmarking function on the Lufthansa website enables customers to share Lufthansa flight options and interesting information about Lufthansa services quickly and easily with friends. All that’s needed to keep friends posted is a click on “Share“ at the bottom of each page to select a social network, be it Facebook, Twitter, Linkedin, studiVZ or MySpace. Information on the Lufthansa timetable app, for example, or the latest Lufthansa offers, which could also be of interest to friends, will then show up on the customer’s social network profile.
Deutsche Lufthansa AG is an Aviation Group comprising around 400 subsidiaries and affiliates. The Lufthansa Group is dedicated to quality and innovation, safety and reliability. Headquartered in Germany, the Group operates in five business segments - passenger transportation, logistics, MRO, catering and IT services.
Passenger transportation is the group’s core business: The airlines engaged in the passenger transportation business are Lufthansa (including Lufthansa Regional and Lufthansa Italia) Austrian Airlines, bmi, SWISS and Germanwings. The group also has stakeholdings in Brussels Airlines, JetBlue und SunExpress. In the 2009 business year, the airlines of the Lufthansa Group welcomed more than 76 million passengers on board their flights, making it Europe’s leading airline grouping. Operating through the Frankfurt, Munich, Vienna, London-Heathrow, Brussels and Zurich hubs, Lufthansa, Austrian Airlines, bmi, Brussels Airlines and SWISS jointly serve 274 destinations in 104 countries on four continents. The Group fleet currently consists of more than 720 aircraft - on order are another 146, valued at a total of 13 billion euros at list price and scheduled for delivery between 2010 and 2016. With its ongoing expenditure in fleet renewal, the Group is consistently making the fleet more cost-efficient and its operations more environment-friendly. End of 2009 the Lufthansa Group employed around 118,000 people. In the 2009 business year, it returned revenues totalling 22.3 billion euros. The Group is managed by an Executive Board of four members: Wolfgang Mayrhuber, Chairman and Chief Executive Officer Deutsche Lufthansa AG, Christoph Franz, Deputy Chairman and Chief Executive Officer of Lufthansa German Airlines, Stefan Lauer, Chief Officer Group Airlines and Corporate Human Resources, and Stephan Gemkow, Chief Financial Officer.