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The report by Deloitte and Oxford Economics is not at all unrealistic says Visitbritain
The independent report clearly states -in the headline- that tourism revenue will only grow by more than 60% by 2020 "if challenges are tackled."
 
It goes on: "Overall, the in-depth 102-page report prepared for VisitBritain, the national tourism agency, is optimistic. But it warns that Government intervention will be the "key" to success because a range of market failures need to be tackled".

The market failures the release refers to include:
- co-ordinating marketing to help small and medium sized tourist businesses who cannot afford to do it themselves
- enabling rural firms who face higher costs of operating to adopt innovative technology
- supporting the many districts across the UK that rely disproportionately on tourism as an important source of jobs for low skilled and part time workers. Theodore Koumelis - Tuesday, July 27, 2010