Tourism industry professionals from across North America will gather for a day-long conference to examine who the lesbian, gay, bisexual, and transgender (LGBT) travel market is, what they look for when travelling, and how to successfully reach them.
The North American LGBT travel market is estimated to be worth more than $70 billion. Canada is recognized as one of the most progressive and inviting countries in the world, and it is a choice destination for LGBT travellers. But as more and more countries from across the globe enter the market and start welcoming LGBT tourists, Canada must continue to actively reach out and promote itself to remain competitive.
Leading authorities on the LGBT market will present on topics as diverse as creating cost effective marketing strategies; using the power of online and traditional media; LGBT project development; and more. Confirmed speakers include such experts as David Whitaker, President and CEO of Tourism Toronto.
"This Conference will be valuable to any organization looking to build opportunities in the LGBT travel market," said Darrell Schuurman, President of Travel Gay Canada. "Delegates will have the opportunity to learn from leading experts in the industry and will also benefit from networking with like-minded colleagues. We expect TGC`s first annual LGBT Tourism Conference to be a great success and look forward to welcoming delegates to Toronto!"
Travel Gay Canada is the only Canadian tourism industry association that creates increased visibility, opportunities, and programs for its members to maximize revenues through LGBT tourism. By promoting LGBT travel to and within Canada, Travel Gay Canada works to increase the number of visitors for its members and to develop a sustainable network of tourism products and services to meet the demands and expectations of the Lesbian, Gay, Bisexual, Transgender (LGBT) travel market.
Theodore Koumelis - Friday, September 03, 2010