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Emirates signs global online partnership with Intercontinental Hotel Group
Wednesday, July 13, 2005
Emirates has signed an online partnership agreement with the Intercontinental Hotels Group to offer online customers guaranteed best available internet hotel rates.

Emirates customers can go online at to the company`s website and book their hotel stay at any of the Intercontinental Hotels Group properties, via a seamless link to the group`s online reservations system.

Ghaith Al Ghaith, Emirates` Executive Vice President Commercial Operations Worldwide, said: This agreement with the Intercontinental Hotel Group will provide enormous value to our online customers, especially during the summer season in the northern hemisphere, when they can take advantage of the guaranteed best hotel rates, plus receive bonus Skywards Miles when booking online.

From now until 30th September 2005, members of Skywards, the frequent flyer programme of Emirates and SriLankan Airlines, who are also members of Priority Club Rewards, the loyalty programme of Intercontinental Hotels Group, will receive 500 bonus Skywards Miles when they book a hotel stay online, in addition to receiving 500 Skywards Miles when they produce their Skywards card at any Intercontinental property.

The most exciting aspect of this partnership is the immediate visibility of tangible rewards. Now is the time to take advantage of this special offer and this new agreement proves more beneficial to all our valued Skywards and Priority Club members, commented Chris Moloney, Chief Operating Officer, Intercontinental Hotels Group, Middle East and Africa.
Vicky Karantzavelou - Wednesday, July 13, 2005
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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