The Caribbean Tourism Organization (CTO) learnt with great sorrow of the death of Mr. Peter Morgan, a former Minister of Tourism of Barbados and one of the major founders and the first Chairman of the Caribbean Tourism Research and Development Centre (CTRC). He also served as Executive Director of the Caribbean Tourism Association from 1976 to 1978. The two organisations merge in 1989 to form the CTO.

Despite the fact that he was born in Britain, Mr. Morgan became a true Caribbean man. He had an umbilical relationship with the regional tourism industry, helping lead the charge for an umbrella agency that would undertake not just marketing, but also the critical areas of research and human resource development.

Along with some key players like Carlos Diago, then deputy Director of Tourism for Puerto Rico and Rev. Andrew Hatch, the Director of the Caribbean Council of Churches in Barbados, Mr. Morgan was involved in a consultation in Barbados in 1971 which called for an institution to examine the undoubted economic benefits as well as the social and environmental costs of tourism. Coming out of that meeting, he, together with the then Vice Chancellor of the University of the West Indies, Sir Philip Sherlock, went around the region to meet with governments in all four language areas to impress upon them the need for an institution that would transform Caribbean tourism into a developmental mode.