IDeaS, provider of revenue optimization solutions has announced that the Athenaeum InterContinental in Athens, Greece has gone live with IDeaS Revenue Optimization v5 ASP solution.

A sophisticated revenue management environment, the Athenaeum had experience using other products, but decided to shift to the IDeaS product for several key reasons. Our decision to shift to IDeaS was based on a greater need in our environment for deeper business intelligence, a stronger decision system, and superior forecasting, said Henry Everts, Revenue Manager for the Athenaeum InterContinental. We were also really impressed with the IDeaS system` ASP deployment. By accessing the product through the Internet we could launch it easily within the hotel and we have the ability to access the data anywhere.

IDeaS v5 ASP solution was designed to provide hoteliers with an unfettered view of critical data across their portfolio, giving them better control of their decisions and ultimately better control of their business.

Hoteliers are increasingly realizing that in today`s highly volatile markets, leveraging the best technology available is a necessity. This is reflected in charting higher profits, in having a better understanding of the dynamics at work within their environment, and having a reliable view to the future said Fabian Specht, Director of Business Development and Distribution EAME for IDeaS The Athenaeum InterContinental is just such an example. Having experience with other products, they understood what information was really critical in helping them more effectively manage their business. That is when they switched to IDeaS.