Tourism Malaysia
Tourism Malaysia coins new slogan to attract tourists
Wednesday, September 21, 2005
Besides Malaysia Truly Asia, two new slogans have been coined to attract Indian tourists - Magical Malaysia and Truly festive, truly Asia.
While Tourism Malaysia and India`s international carrier, Air India, have raised the slogan - Truly festive, truly Asia -- when launching a three-night package, a travel and tour company in its advertisement for a five-day package, describes the country as Magical Malaysia.
Recently, Tourism Malaysia in a novel way of attracting Indian tourists, offered young couples a chance to solemnize their marriage in Malaysia.
As part of efforts in the direction, Tourism Malaysia has brought in a group of eight wedding planners from India to Malaysia to show them first hand what the country has to offer to those seeking to tie the knot, says a report in the financial daily, the Hindu Business Line.
The promoters of the new concept are hoping that with each wedding party having about 100 to 150 people, it would be a win-win situation for Malaysia and the bride and the groom.
Theodore Koumelis
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Wednesday, September 21, 2005
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