VisitBritain’s new Access All Areas campaign is inspiring younger visitors from around the world to see more of Britain and tell friends and family back home about their experiences. Sponsored by the Post Office, Access All Areas is aimed at 18 to 34 year olds and raises awareness of British tourism among international students, backpackers and working holidaymakers.

Michael Clewley, youth marketing executive at VisitBritain, said: “Younger visitors are vitally important to our