VisitBritain’s Trip Tracker survey shows that the British believe England is the place to be this Christmas, as staying at home continues to be the new going away.

Domestic Tourism

VisitBritain’s Trip Tracker survey shows 4 per cent of British people will be taking a holiday in the UK over the Christmas and New Year period. 73 per cent of respondents said they were going to be spending the festive period at home, while 30 per cent will be visiting friends and relatives in the UK.

For the coming year, Enjoy England’s Great Ideas 2006 and a new branding campaign will continue to inspire and raise awareness of all that the destination offers for British visitors. Our commitment to raising awareness of England’s rich range of quality accommodation will be reflected in new campaigns for City Culture, Taste England and Family Fun, complementing the ongoing Just Relax and Outdoor England initiatives. We will ensure that participants of our Quality schemes get the full benefit of their membership by promoting only assessed establishments in our activities and drive forward initiatives to bring more of the tourism industry online through developing enjoyengland.com and EnglandNet – making it easier for consumers to find and book a domestic holiday.

Enjoy England will continue to work closely with the travel trade in 2006, planning a joined up approach to a programme of marketing activity with all major retailers (Going Places, Thomson, Co-op and Thomas Cook) with monthly activity with each operator. In addition there will be a continued presence at roadshows for agents across England and sponsorship of the Aspire Conference in March 2006.

Inbound Tourism

VisitBritain anticipates that Britain’s visitor economy will grow in the coming years as we aim to reach the target of an industry worth