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Rezidor SAS targets Mid East leisure market
Tuesday, June 06, 2006
Rezidor SAS Hospitality has appointed Hany Shaker as Director of Sales - GCC & Middle East, for its regional office in Dubai. Shaker, a Greek national, with Arabic as his mother tongue, joins Rezidor SAS from the Grosvenor House hotel in Dubai, where he held the position of Senior Sales Manager GCC. Shaker brings seven years of GCC industry experience to the Rezidor team.

Craig Senior, Regional Director Sales & Marketing, Rezidor SAS Hospitality said, “In his new role, Hany will be focusing on the leisure segments, with particular concentration on wholesalers, tour operators and travel agents in the region. He will also drive the outbound leisure sales from Dubai and the Gulf.”

Rezidor SAS currently operates 15 properties in eight countries in the region under the umbrella of the first-class, full- service Radisson SAS brand. It recently announced an additional 14 properties by 2008 in the Middle East, introducing its multi-brand strategy to the region by launching the mid-market Park Inn brand into primary locations in secondary cities and secondary locations in prime destinations. The top of the line luxury Regent Hotels and the new lifestyle brand Hotel Missoni will follow shortly.
Rania Deimezi - Tuesday, June 06, 2006
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How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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