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KLM and Delta Air Lines begin codesharing on flights in Europe and US
Friday, July 21, 2006
SkyTeam carriers KLM Royal Dutch Airlines and Delta Air Lines will start codesharing to destinations from their Amsterdam, Atlanta and New York JFK hubs, following approval by the U.S. Department of Transportation earlier this year. The two carriers will provide customers with service to destinations in the United States and Europe through these hubs.

Initially, KLM plans to codeshare on Delta flights to 14 U.S. destinations from Atlanta (Birmingham, Nashville, Charlotte, Charleston, Daytona Beach, Fort Lauderdale, Greenville, Kahului (Hawaii), Kansas City, Miami, Orlando, Raleigh, San Antonio and Tampa), as well as between New York’s JFK and Atlanta. KLM intends to grow the number of codeshare services across Delta’s network.

Delta plans to codeshare on KLM flights to 10 European destinations via Amsterdam (Stockholm, Warsaw, Hamburg, Oslo, Bucharest, Gothenburg, Hanover, Nuremberg, Birmingham and Helsinki). Delta intends to grow its codeshare services across KLM’s network, pending foreign government approvals.

Arend de Jong, KLM’s senior vice president Network said: “Our ability to add codes on Delta flights complements our existing codeshare services with our other US SkyTeam partners Northwest and Continental. This gives our customers even greater flexibility and options as Delta serves many unique destinations and offers strong connection opportunities”.
Vicky Karantzavelou - Friday, July 21, 2006
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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