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Virgin Atlantic appoints Gyro International as new communications agency
Friday, October 13, 2006
After an extensive and detailed review process, Virgin Atlantic has appointed Gyro International, the integrated communications agency, as its “below the line” communications agency. Gyro’s main responsibilities will be customer acquisition and retention encompassing campaign planning, strategy, implementation and management. Gyro will be retained to work alongside a number of existing agency relationships including Rainer Kelly, Glue London and Identex. The business, which is estimated to be worth
Vicky Karantzavelou - Friday, October 13, 2006
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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