The attractions industry is changing quickly. The Institute at Wharton, the result of a new partnership between International Association of Amusement Parks and Attractions (IAAPA) and the Wharton School (Wharton) of the University of Pennsylvania is a proof of it.

The Institute will be held at Wharton in Philadelphia, PA, February 4-7, 2007. At this invitation-only event, the top leaders in the amusement and attractions industry will gather to learn business and management principles that are vital in today’s industry.

Charlie Bray, IAAPA president and CEO, said, “The Institute takes education for the amusement parks and attractions industry to the next level. Through our partnership with Wharton we are providing vital insight into critical issues like strategic talent management, marketing strategy and technological innovation management.”

Peter J. Degnan, executive director of the Aresty Institute of Executive Education at Wharton echoes this sentiment. “We are committed to providing this elite group of industry leaders with a powerful learning experience that will transcend the classroom and have positive repercussions at their respective facilities long after they leave.”