Dublin Convention Bureau was the recipient of the Best Overall Sales and Marketing Strategy accolade at the recent 10th Annual HSMAI Sales and Marketing Awards held at Jurys Hotel Ballsbridge. The award is intended to reward those who have best retained and increased their business with a judging panel that included Dr Noel O’Connor of DIT and Padraic Gilligan of Ovation primarily looking for a clear strategic vision as well as evidence of research and planning, product and marketing innovation, sales performance and market share.

Jean Evans, CEO of Dublin Convention Bureau, who accepted the award on the night from RTE presenter Caroline Morahan in front of approximately 300 of Ireland’s top tourism sales and marketing professionals, said We are genuinely delighted to receive this award and thrilled to be acknowledged for our efforts in promoting Dublin as an excellent business tourism destination that can compete on an international scale in terms of great hotels and venues, accessibility, service excellence and value for money.

She continued As a comparatively young Bureau founded in 2003 and staffed with a small team of just three people, it is particularly gratifying that we are regarded as having made a such a considerable impact in a relatively short length of time. This award inspires us to keep moving forward and we are looking forward to introducing more new marketing approaches and innovations next year as part of our overall strategy to position Dublin in the top ten business tourism destinations in Europe.